The most comprehensive SEO optimized layout guide for foreign trade website design:

When designing a high-quality foreign trade marketing website, keyword layout optimization is very important. If your foreign trade website is only designed to be beautiful, but the keyword layout is not optimized, it will be equivalent to a "vase" and customers will not be able to search for you. How can we talk about inquiries and transactions when using a website?

I even think that comparing website design and SEO optimization, the optimization of the website itself is much more important than the design of the website, because if customers can search for your website on the homepage, they will subconsciously think that the website at the top of Google's natural ranking will be more professional and It is what customers need. At this time, they have already identified with the brand of your website before browsing your website, so even if your website design does not look so beautiful, the number of customer inquiries is still high.

Similarly, some customers have reported to me that website optimization is secondary, and the main purpose is to have a beautiful website for Google bidding display. However, after big data analysis, the traffic conversion rate brought by PPC is much lower than Google's natural optimization traffic. This is also the reason why PPC visitors will think that our website is ranked through paid bidding and is not naturally recommended by Google. To them, the authority and credibility of the website will be greatly reduced, thus reducing the conversion rate. 

Okay, having said all that, I think everyone already knows the importance of SEO optimization for foreign trade website design. 

Below I will introduce in detail how to comprehensively optimize keywords for foreign trade websites: 

Foreign trade website design SEO optimization – an overview of keyword layout 

First of all, we need to clarify what parts we need to do for on-page SEO keyword layout:
1. Link optimization: The URL of the website is pseudo-static, and the URL link of the page contains keywords (the keyword is the product name or category name of the current page)
2. Title optimization: The title of the website plays a great role in website optimization layout. Search engines attach great importance to the keyword layout of the title.
3. Tag optimization: writing and setting of website H1 and H2 tags. Usually H1 and H2 tags can be set as main keywords and related derived keywords respectively.
4. Image optimization: Optimize the Alt tag of the image. Name the product image with the corresponding English name of the product. Set the Alt tag after uploading to let search engines know the keywords of the image. This not only improves the optimization of the website itself, but also the product images. Increase exposure and display on Google Image.
5. Internal link optimization: Improve the relevance of internal links on the website, better transfer weight and make it easier and more comprehensive for search engine crawlers to crawl the website content.
6. Original content: The content of the website is the core of website optimization. The higher the quality of the content, the easier it is to obtain a good ranking. On the other hand, if the website plagiarizes the content of other websites, Google will easily detect it. Even if your website is optimized No matter how good it is, your website will be considered unprofessional.

The above optimization settings cannot be seen only from the appearance design of the website, but they are very important for search engine rankings. Currently, few of the foreign trade website building companies that Pacific has contacted can achieve these optimization settings.

Next, I will focus on the setting of website optimization titles, because this is mainly for customers to provide keyword layout. After all, customers are more familiar with keywords in their own industry.

Pacific will do other optimization settings when designing the website. 

A good title helps grab customers' attention and remember you.

To optimize the title of the homepage, you need to set up the TDK of the website (Title, Description, Keywords)
● Home page title optimization: displayed in the title section of Google search results
       ●Number of words in the title: Google usually displays 55-65 characters. The veteran foreign trade captain recommends that the title be controlled at around 60 characters. If the number of characters exceeds 60, Google will hide the text behind it and the user’s reading experience will be poor.
       ●Title customization suggestions:
                   ●Main keyword 1, main keyword 2 China Suppliers-website brand name;
                   ●Main keywords China Suppliers & Manufacturers-website brand name;

●Homepage Description (Meta tag setting) optimization: Introduction to the bottom website page that displays search results

●Number of description words: Google usually displays 155~165 characters. The veteran foreign trade captain recommends controlling it to about 160 characters. For the excess part, Google will also hide the subsequent content, affecting customers' reading.      

●Suggestions for description: You can briefly introduce the company's advantages and main products, and finally attach the company email.

●Product page title optimization: displayed in the title section of Google search results

●Number of words in the title: Google usually displays 55-65 characters. Pacific recommends that the title be controlled at around 60 characters. If it exceeds the number of characters, Google will hide the following text and the user’s reading experience will be poor.
●Title customization suggestions:
                ●Product name, product-derived keywords (customers search other related words for products in this category), China Suppliers-website brand name
                ●Product name - name of the category to which the product belongs (product category name) China Suppliers - website brand name

●Homepage Description (Meta tag setting) optimization: Introduction to the bottom website page that displays search 1111●resultsDescription word count: Google usually displays 155~165 characters. Pacific recommends controlling it to around 150 characters. Important content should be displayed in the first 120 characters. The excess will also be hidden by Google, which affects customers' reading.
          ●Suggestions for description: You can write an introduction to the products in this category and several recommended products, and finally add a contact email.

●Category page keyword optimization: usually added in the category page

●Keyword content settings on the category page: Make the category words and expansion words into H1 and H2 tags, and the product names at the bottom of the category page are H3 tags.
         ●At the bottom of the page management, there is a Keywords position to write the product category keywords of the website, or industry keywords.

The picture below is the classification page content and optimization reference:

●Product page title optimization: displayed in the title section of Google search results 

●Number of words in the title: Google usually displays 55-65 characters. The veteran foreign trade captain recommends that the title be controlled at around 60 characters. If the number of characters exceeds 60, Google will hide the text behind it and the user’s reading experience will be poor.

●Title customization suggestions:

●Product name, product-derived keywords (customers search other related words for products in this category), China Suppliers-website brand name
●Product name - name of the category to which the product belongs (product category name) China Suppliers - website brand name

●Homepage Description (Meta tag setting) optimization: Introduction to the bottom website page that displays search results 

●Number of description words: Google usually displays 155~165 characters. The old foreign trade captain recommends controlling it to about 150 characters. Important content should be displayed in the first 120 characters. The excess part will also be hidden by Google, which will affect customer reading.

●Description suggestion: Product page content can be displayed by default 

●Product page keyword optimization: usually added to the product page
                 ●Product page keyword content settings: Make the product name and related derived keywords into H1 and H2 tags
                 ●Fill in the main keywords of the product in the Keywords position at the bottom of the product page management